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Dopamine Dressing Is Back: Why Colour and Joy Are the Next Fashion Rebellion

For a few years, the loudest thing you could say with your wardrobe was nothing at all. Quiet luxury turned restraint into a status symbol: unmarked cashmere, muted tones, the kind of outfit that whispered "I know something you don't" rather than announcing it. It was elegant, it was easy to imitate on a budget, and eventually, it got a little exhausting. There's only so long people can dress like they're trying not to be noticed before the whole thing starts to feel less like taste and more like fear of being wrong. Which is probably why the pendulum is swinging so hard in the other direction. Colour is loud again. Clashing prints are back on purpose. People are reaching for pieces that make them feel something the second they put them on, not pieces designed to be inoffensive in every room they enter. It's been nicknamed "dopamine dressing," and while the phrase is catchy enough to roll your eyes at, the instinct behind it is worth taking seriously...

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